Best Small Business Consulting Firm in Chinatown

Local Support to Help Your Small Business Thrive

Local Support for Small Businesses in Chinatown

At ProStrategix Consulting, we’ve been in your shoes. After 25 years serving businesses all across Manhattan, we've either lived through what you're facing or helped someone like you. To put it bluntly, we can support you whether you need help raising money, finding a way to get unstuck, or making your business run more smoothly. More than that, we know how New York City can be very temperamental. Businesses in Chinatown are going to be very different from businesses in some other neighborhood.

If you aren't sure what kind of support you need, contact us, and we'll point you in the right direction.

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The 3 Biggest Challenges Small Businesses Face in Chinatown

The Competition

It’s safe to say that if you’re trying to do business anywhere in the five boroughs, you’ll be trying to contend with several businesses. Considering there are 8 million people in this city and 220 thousand businesses, it is never easy to attract the attention of your target audience. How can you stand out?

Each neighborhood in Manhattan has different needs and relationships with the city. This is certainly true for Chinatown, which is a major tourist locale of the city with some of the most recognizable storefronts and food destinations. Whether you're just opening up a business or moving to this area, you'll be competing with some places that have been established long before you'll get there and have a significant effect on the culture of the city as well.

In a similar way, do you know how to target the market that you’re really looking for? And more than that, can you guarantee that it will recoup the budget of your marketing? These are just some of the questions you’ll need to ask yourself about your small business.

Hiring in Manhattan is Tough

Hiring the right talent in New York City can be difficult. The majority of people in the city work at small businesses. So what does that mean? Well, you’re competing with most of the other businesses in the city for the same talent pool, which can be difficult. But at the same time, there are just as many potential employees that wouldn’t actually benefit your small business.

Neighborhoods like Chinatown have an expectation to fit a certain racial dynamic. This can often result in some bad forms of prejudice amongst businesses. Do you pigeonhole yourself? Or would you rather hire the best people for your company, regardless of if they fit the supposed "image" that tourists have of Chinatown?

Finally, how do you make sure that you’re hiring the right people in the long run? In other words, you have to make sure that your employees are happy in the long run. But they also have to be the kinds of talent that you want to hold onto. This is another tough balance that you’ll need to keep in mind.  

Finding Real Estate isn't Easy

You know that old adage about finding real estate: the three most important things are location, location, and location. Whether starting or expanding your small business, you need the right location. When it comes to New York City, that is even harder considering how expensive real estate can be.

Chinatown isn't a massive area in the city. It takes up only a few streets, but they attract some of the highest numbers of tourists every year. Can you afford to open a storefront in such a small neighborhood? Is that the right image for your business?

So how do you make all of this happen?

Solutions To The Problems Small Businesses Face in Chinatown

Small businesses in Manhattan typically need our help for a number of reasons. However, three key problems come up frequently which may resonate with you.
How do you beat the competition?

Let’s take this in two steps. First, we can consider the marketing aspect. Then we will look at standing out as a better option for your potential audience. Marketing is tough. It always involves either a lot of money, a lot of time, a lot of stress, or some combination of the three. By making a marketing plan for yourself and your staff to follow, however, you can prepare for the future.

Knowing just how much you’ll be spending on marketing in a period and making sure that you have goals will keep your company focused on success. There are affordable solutions you can keep in mind as well.

Trying to stand out as a strong alternative to other companies can be a bit harder. But by offering services that set you apart, you’ll make your business more memorable. Sometimes in Chinatown, that means fitting into the image of the neighborhood. Other times it means standing out. And if you're not looking for tourists, you need to endear yourself to the locals for sure.

How do you hire the right people?

Chinatown has a small population but a lot of storefronts. If you're trying to fit in, you can do that. But standing out can be really helpful. Always be on the lookout for people who know the city well, and remember the things that make Chinatown unique. That can really help you when it comes to finding the talent you need.

Sometimes a fresher face is better because they can bring different perspectives to your company that you don’t already possess. Similarly, find out what your current employees want. Happy talent equals satisfied talent. Whether its flexible schedules, working from home, benefits, or something else; you can often find a way to make your employees happy in the long run.

How do you find the right real estate in Chinatown?

Obviously, real estate is an issue everywhere you could go. Chinatown is particularly difficult considering how small of a section it takes up in Manhattan. That said, there are some real perks to opening a store in Chinatown, especially when it comes to foot traffic. If you feel like the value is right for you, consider taking out a loan! It might make it a smoother transition to opening your doors.

If you’ve already been operating a small business and are looking to expand, you need to make sure that whatever location you’re traveling to fits your already targeted demographic. Will you be catering to the same clientele you’ve been handling, or will you be looking for a different kind of person entirely? No two businesses are the same, but you’re going to want to find a market that isn’t too different from what you’ve already found successful.

ProStrategix Advisors Formula

For small businesses in Chinatown, we provide a package of comprehensive services designed to help small businesses tackle any of the problems mentioned above.
Overall Service

The overall goal of ProStrategix Advisors' services is to help small business owners identify the root cause of their problems, isolate them, and then apply the most appropriate solution. Below you can see some of the services that we provide to small businesses.

Develop a Marketing Plan

ProStrategix Advisors' sister company ProStrategix Consulting can help you design a marketing plan. Our staff has a deep understanding of different forms of marketing, from social media to ad sales and more. On top of that, our specially developed marketing plan design can help any business prepare themselves for anything that is thrown at them.A business’s marketing plan and business plan go hand in hand. With both, you need to follow your own advice and stick to whatever plan you make for yourself. Along with that, we can make your small business stand out by developing programs that can help your business stand out. From programs aimed at retaining customers to help with making sure that you have strong reviews online, we can put strategies in place for all of this.

Finding The Right Talent

We’ve worked on finding the right talent and strategies for determining exactly the kind of employees you need to hire. Part of this will involve looking at your current employees to understand the responsibilities you need to fulfill. Also, we can help you determine the right job descriptions to be looking for. From start to finish, we can help you find the perfect people to work with your company, regardless of the role you’re looking to hire.

Expansion Plan

Any business looking to expand needs the funds to do so. Not only will we help you find a location in which to open your grown business, but we can also help you get the funding you need. We will work with you every step of the way in order to help your business get every dollar it needs. We have the know-how to get loans and financing that you can’t learn on your own.
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